FAQ's

Why Are Reviews and Regular Updates Important?

1. Customers:
In today’s world, reviews play a critical role in decision-making. Before purchasing a product on Amazon, choosing a restaurant, or hiring a service, most people check reviews. Businesses with low ratings or outdated reviews often lose potential customers to competitors. Regularly receiving good reviews ensures your business stays relevant, credible, and attractive to customers.

2. Search Engines:
Search engines like Google aim to provide users with the best possible results. To do this, they prioritize businesses that demonstrate quality and trustworthiness. Recent, positive reviews signal to search engines that your business is reliable, which can boost your ranking. A steady flow of 4- and 5-star reviews positions your business above competitors with fewer or lower-quality reviews.

In short, consistent, high-quality reviews are essential for building trust with both customers and search engines.

Here are a few examples:
  • E-commerce Stores: Positive reviews build trust and influence purchasing decisions for products sold online.
  • Restaurants & Cafés: Diners often rely on reviews to choose where to eat, making recent reviews critical.
  • Service Providers: From plumbers to consultants, service businesses benefit from reviews that highlight reliability and expertise.
  • Retail Stores: Reviews can help showcase the quality of in-store experiences and products.
  • Hotels & Travel Services: Travelers frequently check reviews to ensure they’ll have a great experience.
    Healthcare Providers: Reviews help patients assess trustworthiness and the quality of care.
  • Local Businesses: Gyms, salons, and other local establishments thrive when positive reviews attract nearby customers.
  • Tech or Software Companies: User reviews help establish credibility and encourage sign-ups or downloads.
In short, any business that relies on customer trust or online visibility can significantly benefit from regular, positive reviews.

Tap Cards are compatible with both iPhone and Android phones. However, there are a few exceptions:

  • Older Non-Smartphones: Tap Cards won’t work on phones that lack NFC (Near Field Communication) technology.
  • Older iPhones: Some older iPhone models may require the customer to enable NFC functionality in their settings for the Tap Card to work.

For the vast majority of modern smartphones, Tap Cards work seamlessly. To accommodate customers with incompatible devices, every card also includes a QR code that can be scanned to achieve the same result. This ensures a smooth experience for almost all customers.

Let’s compare it to other common ways of asking for reviews:

1. Just Asking the Customer:
While a verbal request is simple, it often fails because:

The customer has to remember to leave a review later.
They must search for the correct platform to leave the review, which many won’t bother to do.
As a result, most customers simply forget or abandon the process.

2. Sending an Email or Text Message:
Email or text review requests are common but have low success rates—typically only 1 in 50 or 1 in 100 messages result in a review.

People are overwhelmed with emails and texts from businesses like Amazon and others, so these requests are often ignored. Even if they do read it, there’s no immediate urgency to act.

Why Tap Cards Work Better:

  • Timing: Customers are asked to leave a review immediately after their positive experience, whether it’s a great meal, a fantastic haircut, or excellent service.
  • Convenience: The Tap Card takes them straight to the review platform on their phone, removing any friction from the process.
  • Staff Engagement: With features like leaderboards, your team is motivated to consistently ask for reviews, increasing participation.

 

The Collect Reviews system combines perfect timing, ease of use, and staff involvement to generate far more reviews than traditional methods. Try it for yourself, and you’ll see the difference!

If you have any other questions or would like to chat about using Collect Reviews in your business, then you have several options…

  1. Book a free, no-obligation chat with us at a time of your choosing by Clicking Here.
  2. Call us on 03 7018 7588
  3. Email [email protected]

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